Wednesday 26 June 2013

Business Cards and Party Tags

Business card design for Durban freelance illustrator and graphic designer, Fathima Kathrada at Happiness is...
If you follow me on Facebook or Instagram you may have seen some shots of my new business cards. 
The problem: I've never quite felt happy with my business cards, and then I realised it's coz they feel so impersonal when they just share your name and basic contact info. Yes, that is the point of a business card and that's how they are usually done, but I wanted something more. 
The solution: I turned my business cards into an introduction and a keepsake of sorts. I did this by using a friendly greeting and conversational wording on the front along with the necessary info; I wanted to make it feel like I'm talking to you when you read it, so I kept the tone fun and informal. Then on the back I used close-up crops from my sketchbook to create an interesting visual element that will hopefully encourage people to keep it around and visible a bit longer than they otherwise might. And instead of just one design, I did twelve!
What do you think? 
Business card design for Durban freelance illustrator and graphic designer, Fathima Kathrada at Happiness is...
Business card design for freelance illustrator and graphic designer, Fathima Kathrada at Happiness is...

Did you go to the Durban Etsy Craft Party last week? Here are some tags I got to decorate for the event!
Illustrated gift tags for the Durban Etsy Craft Party by Durban freelance illustrator and graphic designer
Illustrated gift tags for the Durban Etsy Craft Party by Durban freelance illustrator and graphic designer
Illustrated gift tags for the Durban Etsy Craft Party by Durban freelance illustrator and graphic designer
I'd love to hear your feedback! :)

19 comments :

  1. LOVE the business cards!! x

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  2. Beautiful idea. Love the cards. I'd certainly keep it around for a bit.

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  3. Love the cards, very cool x

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  4. I think those have to be the most beautiful business cards I have seen to date! Well done!

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  5. Wow, Kristi! Thank you! :D

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  6. Thanks, Nadia, 'twas my pleasure!

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  7. Mission accomplished, then! :) Thanks, Lee!

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  8. Love Love LOVE those cards! So personal and unique! Well done creative one! x

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  9. Darling! I want the kitty one to hang on my wall :) xo

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  10. Thank you, Roxy! Exactly what I was aiming for :D Hope you're enjoying your new adventures!

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  11. LOVE your business cards!! It's always the hardest thing for a creative to design their own business cards, and you just nailed it yes you did :) x

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  12. Thanks so much, Lia! And yes, as a designer it's somehow most difficult to design for yourself, haha.

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  13. wow, it's a wide selection of business card design and party tags. The color combination of your designs is impressive and according to the situation.

    Business Card Design Vancouver http://www.designcrews.com/stationery-design.html

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  14. hi fathima what is the material did you use for the paints?

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  15. Hi Maya, I just use normal watercolour paints :)

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  16. really? that look so stunning!

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