Swedish Hasbeens

I have a feeling I'm a bit late to this party, but I just came across the website of Swedish shoe brand,  Swedish Hasbeens the other day and was blown away! Not by the shoes, although they're definitely awesome, but by the photography, styling and design. 

"Her name was Anita and she was the hottest mum in all of southern Sweden in the 1970’s. While smoking Camel she screamed at her kids until her curlers fell out and just looked fabulous in her white high-heeled clogs."

"Our ambition is to continue to release more incoherent and fun shoes and stuff inspired by Hasbeens that once ruled the planet. "